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The Founder

I am an expert in embodied decision-making – using our full body wisdom to ensure we take the best decisions possible.


The concept of tapping into our "extended or embodied minds", that is, the role and importance of our bodies in information gathering, sensing, intuiting, gaining buy-in and decision-making is still poorly understood. Yet, we have all had the physical sensation of a decision just not feeling right.


Many of us also have to take decisions where the solution to our problems or the answer to the challenges or big questions we face is not in the numbers; more research, calculations and analysis just further confuses us rather than giving us clarity. We need to “decision” differently.


To tap into our bodily wisdom, I use a mix of traditional and non-traditional processes, tools and techniques depending on the needs of any client. These may include use of various elements of Appreciative Inquiry, Art of Hosting techniques, the Business Model Canvas, Coaching Circles, Deep Democracy, Mankins 3X3, Mindfulness, Simple Rules, Social Presencing Theatre, The Six Stances, Strategic Mapping & Balanced Scorecards, Theory U, The Three Horizons, etc.


Over the past few years I have worked with clients in aerospace, automobile parts, education, footwear, fund-raising, healthcare, high-tech, international development, LGBT rights protection, packaging, print and publishing, pulp and paper, recycling, the steel industry, etc. and internationally in countries ranging from Azerbaijan, Bhutan, Ghana, Guatemala, Jamaica, Kenya, Malaysia, Mexico, Nigeria, Saudi Arabia, Tanzania, UAE, UK, USA, Vietnam & Zimbabwe.


I have taught Strategy, Leadership, Change & Innovation at McGill University since 1999.


I am the author of two books: "Growing People; Growing Companies" (ISBN: 0-9730752-0-1) and "Strategic Assumptions: The Hidden yet Powerful Beliefs that Control Every Decision You Make; ISBN: 978-0973075212 and several articles (2005-2024) (please visit Iveybusinessjournal.com or the 5i Strategic Affairs website for free downloads)


I speak speaks three languages - English, French and Spanish - and currently consult throughout Canada and internationally.