Why Choose 5i?
In a world where simple challenges have clear answers, conventional decision-making tools—like PESTEL, SWOTs, Porter’s 5 Forces & Balanced Scorecards —can work beautifully. They lead to neat solutions that fit nicely into spreadsheets or PowerPoint slides. The original “5i Strategic Planning Process” (Issues, Imagination, Intent, Innovation, Impact) was perfect for these straightforward scenarios—and it still is.
But let’s be real. Modern organizations rarely face simple challenges anymore. The terrain we navigate is complex, systemic, and sometimes border on the outright chaotic. When the problems and questions grow messy and confusing, the old tools fall short. Mining more data or crunching numbers only deepens frustration. Instead of clarity, we find ourselves stuck, facing mounting doubt, uncertainty and stress.
So, where should you turn when the answer isn’t in the data?
Turn to 5i.
We’ve reimagined the 5i Strategic Planning Process to meet today’s demands. The updated 5i framework—Intention, Immersion, Interlude (“Ma”), Insight, Iteration—is designed for a VUCA, RUPT or BANI world, whatever you may call it.
It is for times when you are operating in environments – or grappling with situations or problems - where it feels difficult to even define the real question never mind arrive at a solution. You just know the system as a whole is somehow “stuck” and no longer “fit-for-purpose”.
The new 5i process works to create a high-trust space where individuals and teams can step into the unknown, feel comfortable and safe and where, in a short period of time, emergent decisions, new perspectives or paths forward can materialize.
This revised 5i process means letting go of the need for instant answers, clarity and of the need to feel in control. It means casting aside outdated methods with which we are comfortable but that lead nowhere.
"At 5i, we help you leap across the decision-making chasm – a feat never to be attempted one small step at a time. You must let go, and jump!"
In doing so, way’s forward reveal themselves, not through rigid logic, but by seeing what might just emerge in a carefully nurtured, innovative and generative environment.
As W. Brian Arthur, puts it
“For the big, strategic, systemic decisions, you need to reach a deeper region of consciousness. Decision-making then becomes not about choosing but about letting an inner wisdom emerge. It requires time, patience, and courage. But once you hear that wisdom, decisions become easy.” Suddenly, seemingly out of nowhere, the mist clears and the path forward is revealed.
Ready to explore the new 5i approach?
Take the leap into emergent and transformative decision-making. Contact us today!